610 million professionals use LinkedIn
⅘ LinkedIn members drive business decisions
2X the buying power of average web audiences
#1 platform for B2B lead generation
How it works
Business networking: allows you to search, connect and develop business relationships in real time with anyone around the world.
Personal branding: allows you to develop and build a strong personal branding as an expert in your field.
Joint venture: legal term for collaboration between two businesses.
Marketing: You can have the best product or service but if no one knows about it then you don’t really have a business.
Last but not least...
Passive and Active Marketing.
1. Passive: LI search and recommendations + Introductions + testimonials .
2. Active: Optimize profile + post regularly + comment people posts + participate in groups + invite people to connect (add a personal note) + articles + business page
*LinkedIn paid advertising and LinkedIn premium (membership).
My Top Fice Small Pieces of Advice
See your LinkedIn as a real networking event. Some people will not be a match for you. And it is not a problem actually is good, you know exactly who you want to talk to.
How you find this people?
Job titles, industry, hashtags, 2nd connections, LI recommendations, groups, import your business contacts, cities, people that comment in your posts, etc.
Here take into consideration 3 points:
Optimize your profile - your custom URL, professional photo, summary section filled with industry SEO, add media, cover photo, headline industry related (i help…), etcPost, videos and articles.
A collaboration or partnership. It won’t work without a relationship where both are comfortable and trusting in each other.
You can have the best product or service but if no one knows about it then you don’t really have a business.Post thinking about your branding, target clients, products or services and all benefits, etcLinkedin doesn't like images or outside links - so I suggest do not post using those tricks because it could work in a negative way (no engagement).
Passive: LI search and recommendations + Introductions + testimonials.
Active: Optimize profile + post regularly + comment people posts + participate in groups + invite people to connect (add a personal note) + articles + business page.
Follow us for more advice in Digital Marketing and Social Media.
Candyce Costa is a Digital Marketing Consultant helping B2B companies to focus on exploring new and modern ways to grow - how an app or a sales funnel would increase their sales rates or brand awareness or which channels would work better for their company in a B2B environment. Most of the times, her diverse background in Economics, Sales and International Events is a real plus on managing data and statistics, negotiating and managing budgets, as well, an understanding of complex projects and engaging with customers of all industries. She is also the founder of DIGITAL BUSINESS WOMEN - a digital magazine focused on Women in Tech and Digital businesses offering interviews, articles, recommendations and adverts and is building a strong community of ambitious and tech savvy women. She also runs Digital Marketing Workshops for startups and consultants as well as being a Marketing and Gender Diversity Speaker.